Starbucks is one of the mos engaged online brands which was attributed to its digital marketing strategy. This strategy is based on customer experience and innovation. Alex Wheeler, director of digital strategy for the company quotes, “We don’t think about it just as a marketing or public relations channel. This is about (answering the question…Read more STARBUCKS
Victoria’s Secret is an American company founded in 1977. It is specialized in women’s intimate apparel, it is composed of a wide variety of products: lingerie, swimming and sports clothes as well as beauty products, such as, fragrances and cosmetics. The company consist of two brands: Victoria’s Secret and VS PINK. The former is targeted…Read more VICTORIA’S SECRET
In this post I am not going to be focused in just one single advertisement, but in 5. I think they are pretty interesting and I want you to know them. The quite summary that I am going to do of each of them is not based in any article or case study, is my…Read more INQUISITIVENESS
In 1876 the Catalan beer company, Estrella Damm was founded by August Kuntzmann. This company is not a common one, but it has not always been like this. Its marketing strategies started being traditional, just showing the beer’s natural components as well as its environmental and social responsiveness. Nevertheless, currently its business strategy is not…Read more ESTRELLA DAMM
