Starbucks is one of the mos engaged online brands which was attributed to its digital marketing strategy. This strategy is based on customer experience and innovation. Alex Wheeler, director of digital strategy for the company quotes, “We don’t think about it just as a marketing or public relations channel. This is about (answering the question…Read more STARBUCKS


Victoria’s Secret is an American company founded in 1977. It is specialized in women’s intimate apparel, it is composed of a wide variety of products: lingerie, swimming and sports clothes as well as beauty products, such as, fragrances and cosmetics. The company consist of two brands: Victoria’s Secret and VS PINK. The former is targeted…Read more VICTORIA’S SECRET