COACHELLA
AGAINST VIOLENCE – EVAN
BEFORE READING ANYTHING, PLEASE WATCH THE VIDEO! https://youtu.be/NLgotXrL5r4 The use of guns in the USA has been always at the cutting edge, there are some people who are in favor and there are other who are completely against it. This video has the aim of raising a civil awareness to show the dangerous…Read more AGAINST VIOLENCE – EVAN
COCACOLA SECURITY CAMERA CAMPAIGN
https://youtu.be/q8pbydWFaV0 “Coca-Cola is one of the most persistent and well-loved brands in history. It is one of the longest surviving brands, and thus considered amongst the most successful companies ever.” ("Coca-Cola advertising through," 2011) In 2009 Coca-Cola launched the “Open Happiness” global campaign with the aim to share a message of positivity. During 2013, a…Read more COCACOLA SECURITY CAMERA CAMPAIGN
BANKSY
BANKSY is a graffiti activist painter with a purpose, to be provocative. The greatness of this person is that, after 20 years working and being well-known by his graffiti paintings, people still not know who he really is, his identity is a mystery. I think that is what makes the paintings and everything he…Read more BANKSY
BAD BLOOD
https://youtu.be/QcIy9NiNbmo Taylor Swift is a well-known pop star. She is always making people talk about her, which is due to the suspense that she always creates around all her upcoming music video. She had a new album, 1989, in which she had already launched three singles which had been really successful, “Style,” “Blank Space,” and…Read more BAD BLOOD
MINI > GUERRILLA MARKETING
What is Guerrilla Marketing? It is an unconventional low-cost type of marketing which uses advertisements that will have a great impact in the viewrs as it is going to surprise them. Mini has been using this type of advertisement since longe time ago, it has a really positive impact as it develops more brand awareness and…Read more MINI > GUERRILLA MARKETING
STARBUCKS
Starbucks is one of the mos engaged online brands which was attributed to its digital marketing strategy. This strategy is based on customer experience and innovation. Alex Wheeler, director of digital strategy for the company quotes, “We don’t think about it just as a marketing or public relations channel. This is about (answering the question…Read more STARBUCKS
VICTORIA’S SECRET
Victoria’s Secret is an American company founded in 1977. It is specialized in women’s intimate apparel, it is composed of a wide variety of products: lingerie, swimming and sports clothes as well as beauty products, such as, fragrances and cosmetics. The company consist of two brands: Victoria’s Secret and VS PINK. The former is targeted…Read more VICTORIA’S SECRET
INQUISITIVENESS
In this post I am not going to be focused in just one single advertisement, but in 5. I think they are pretty interesting and I want you to know them. The quite summary that I am going to do of each of them is not based in any article or case study, is my…Read more INQUISITIVENESS
ESTRELLA DAMM
In 1876 the Catalan beer company, Estrella Damm was founded by August Kuntzmann. This company is not a common one, but it has not always been like this. Its marketing strategies started being traditional, just showing the beer’s natural components as well as its environmental and social responsiveness. Nevertheless, currently its business strategy is not…Read more ESTRELLA DAMM
